Before you choose your website colors, fonts, photos, or layout, you need to know exactly who you are trying to reach. In Week 2 of Voice Your Brand, McEver Group explains how defining your ideal client can improve your website, messaging, SEO, and overall business growth.

Your business deserves more than a pretty website. Voice Your Brand is a 52-week roadmap to help small business owners strengthen their brand, improve SEO, get found online, and turn visibility into customers.